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JanSport x I Love Ugly Capsule Collection 2016

We are proud to announce our second back-pack collaboration with I Love Ugly.

Due to the worldwide success of the first release, we wanted to release the second collection with strong design ties to the first, with updated aesthetics and materials. The bags are all made out of a high-quality wool felt and a new silhouette is also being introduced - the platform.

This collaboration leverages the best of JanSport’s heritage as the original backpack brand and brings together I Love Ugly’s iconic aesthetic to resonate with the brands refined, sophisticated, simple style to produce three timeless pieces. The bags were designed with three creative professionals in mind; a musician, designer and a photographer.

There will be three styles available.  The Axiom, Iron Sight and Platform.

The packs will be available from here ( as well as the select premier retailers below, nationwide from the 1st of November.

NZ Retailers

I Love Ugly - Auckland / Wellington

Superette - Auckland / Wellington / Christchurch

Loaded - Auckland

Modern Collective - Whangarei 

Fallenfront - Raglan

Sidecar - Nelson

Infinite Definite - Christchurch

Slick Willys - Dunedin

From left to right: Axion / Iron Sight / Platform

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JanSport heads to Rio for the #liveoutside2016 Campaign

As a brand dedicated to self-expression, JanSport has recently jumped into the world of street art by shining a light on the stories of Brazilian artists and the creation of urban murals. Inspired by the vibrancy of this Olympic destination, authentic content was derived from the wall’s creation, festive street celebrations, and the unforgettable sunsets of Rio de Janeiro. These unmissable images highlight the essence of the city, giving a taste of the streets as photographers follow featured artists through distinctive bohemian hotspots.

The footage effortlessly reflects JanSport’s spirit of freedom, discovery, adventure, and our commitment to the self-expression of youth culture. If you want to become a part of this you can follow the #LiveOutside2016 story and see how it all unfolded behind the scenes. You will find our Rio story on JanSport’s YouTube channel, and dynamic snapshots splashed all over our international JanSport social media pages.

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Follow our Instagram hashtag #LifeUnzipped to view our contemporary content. Here you’ll be able to discover your perfect JanSport backpack, travel destination and style inspiration. With JanSport we’re all about the journey, the discovery of fun, freedom, self-expression and classic New Zealand adventures. Also don’t forget to show us YOUR #LifeUnzipped

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