JanSport heads to Rio for the #liveoutside2016 Campaign
As a brand dedicated to self-expression, JanSport has recently jumped into the world of street art by shining a light on the stories of Brazilian artists and the creation of urban murals. Inspired by the vibrancy of this Olympic destination, authentic content was derived from the wall’s creation, festive street celebrations, and the unforgettable sunsets of Rio de Janeiro. These unmissable images highlight the essence of the city, giving a taste of the streets as photographers follow featured artists through distinctive bohemian hotspots.
The footage effortlessly reflects JanSport’s spirit of freedom, discovery, adventure, and our commitment to the self-expression of youth culture. If you want to become a part of this you can follow the #LiveOutside2016 story and see how it all unfolded behind the scenes. You will find our Rio story on JanSport’s YouTube channel, and dynamic snapshots splashed all over our international JanSport social media pages.