Please use your phone in
portrait mode to navigate.




JanSport Big Student Review - Top Reviews NZ

In case you missed it, our Big Student backpack has been ranked as the ‘Best Bag for Bigger Students” by Top Reviews NZ.

It makes us so happy to read Top Reviews’ recommendations, saying “there have been many oversized bags that sacrifice looks for capacity… but not this one, as it is cleverly designed so you can carry a lot of things and look good at the same time.”

We designed the Big Student with high school or college students in mind, who carry a hefty number of books, let alone all the bits and bobs from tech and sports gear to pens and snacks. Naturally, the Big Student had to have space, and it needed pockets… lots of them.

So, what did we do exactly? Well, we started with the main body of course. We built in a dedicated compartment complete with padding to give a 15” laptop full protection. On top of that, the Big Student has not only one, but two extra main compartment pockets to carry the bulk of the school day.

Remember our classic front pouch? We added extra room to that as well, with more pockets to quickly stash away all those important little supplies. Our design team also thought to put a spin on our classic side H2O pocket, opting for a netted elastic to fit even the thickest of bottles, because the school day surely makes for thirsty work.

As for the Big Student, it’s got room, it has style, and more importantly, it packs plenty of comfort to go with it. JanSport made sure to support the back with a full padded rear panel, and also use padded, ergonomic S-Curve shoulder straps to take off a load of pressure so students can go about their day with ease.

We’re so confident that we’ve made the best pack for bigger students and guarantee it with our Lifetime Warranty.

If you’re keen to hear more of what Top Reviews NZ had to say about our Big Student Backpack, do check out their link below! 

7 Best School Bags In New Zealand - Top Reviews

Read More


Join the fun!

Make all your adventures incredible. 

Carry your gear in super-style. With the Incredibles on your side, anything can happen! 


Read More


JanSport x Mark Gonzales

Introducing our latest collaboration with legendary skateboarder and artist, Mark Gonzales (The Gonz).
This limited edition collection features ten pieces designed with original artwork by The Gonz.
Read More


Disney x JanSport Collection 2017

This year we kicked off our first ever backpack collaboration with Disney, offering brand new limited edition designs featuring Disney's most iconic characters: Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto.
This collection of backpacks and accessories captures the spirit of fun and adventure—with a touch of magic—and is available to shop online and at select retail locations.
Now you can don never-seen-before Disney prints with hand-drawn elements and familiar scenes from Mickey Mouse's adventures on motion picture.
Find Mickey's gang portrayed in playful graphics with elevated details throughout some of our most popular silhouettes, SuperBreak, High Stakes & Super FX.
Read More


JanSport x I Love Ugly Capsule Collection 2016

We are proud to announce our second back-pack collaboration with I Love Ugly.

Due to the worldwide success of the first release, we wanted to release the second collection with strong design ties to the first, with updated aesthetics and materials. The bags are all made out of a high-quality wool felt and a new silhouette is also being introduced - the platform.

This collaboration leverages the best of JanSport’s heritage as the original backpack brand and brings together I Love Ugly’s iconic aesthetic to resonate with the brands refined, sophisticated, simple style to produce three timeless pieces. The bags were designed with three creative professionals in mind; a musician, designer and a photographer.

There will be three styles available.  The Axiom, Iron Sight and Platform.

The packs will be available from here ( as well as the select premier retailers below, nationwide from the 1st of November.

NZ Retailers

I Love Ugly - Auckland / Wellington

Superette - Auckland / Wellington / Christchurch

Loaded - Auckland

Modern Collective - Whangarei 

Fallenfront - Raglan

Sidecar - Nelson

Infinite Definite - Christchurch

Slick Willys - Dunedin

From left to right: Axiom / Iron Sight / Platform

Read More


JanSport heads to Rio for the #liveoutside2016 Campaign

As a brand dedicated to self-expression, JanSport has recently jumped into the world of street art by shining a light on the stories of Brazilian artists and the creation of urban murals. Inspired by the vibrancy of this Olympic destination, authentic content was derived from the wall’s creation, festive street celebrations, and the unforgettable sunsets of Rio de Janeiro. These unmissable images highlight the essence of the city, giving a taste of the streets as photographers follow featured artists through distinctive bohemian hotspots.

The footage effortlessly reflects JanSport’s spirit of freedom, discovery, adventure, and our commitment to the self-expression of youth culture. If you want to become a part of this you can follow the #LiveOutside2016 story and see how it all unfolded behind the scenes. You will find our Rio story on JanSport’s YouTube channel, and dynamic snapshots splashed all over our international JanSport social media pages.

Read More



Follow our Instagram hashtag #LifeUnzipped to view our contemporary content. Here you’ll be able to discover your perfect JanSport backpack, travel destination and style inspiration. With JanSport we’re all about the journey, the discovery of fun, freedom, self-expression and classic New Zealand adventures. Also don’t forget to show us YOUR #LifeUnzipped

Read More